Fascinate by Sally Hogshead

You probably know how you see the world. But do you know how the world sees YOU?

How can you make the best possible first impression? How is your personal brand most likely to be seen by others... at your best? 

I was introduced to the Fascination model almost 2 years ago now, and I fell in love with it! It's more personal and MORE FUN than most personality assessments. I took the personality assessment online and breezed through the new-at-the-time book "How the World Sees You: Discover Your Highest Value Through the Science of Fascination." 

Curious about how the world sees me? I'm the Blue Chip: A combination of Prestige and Trust Advantages. That might sound jumbled for now, but just look at how the Prestige Advantage is described:

Now, is that so ME or what?!

Fast forward a few years, and it's now 2017 and Sally Hogshead has released a revised and updated edition of her book, now entitled: "Fascinate: How to Make Your Brand Impossible to Resist" The latest book is stuffed full of all the amazingness of the Fascination model, but with tons more applications to business and career - balancing concepts of personal brand alongside your business's brand.

The book is split into four parts:

  • Part I explores how and why your brain becomes fascinated.
  • Part II reveals the seven Advantages, and how they create a state of intense focus.
  • Part III gives a practical system to customize any message, with tactics.
  • Part IV shows the five-step action plan for you and your team to get started right away.  

As of this Wednesday, I'm through Part I and am already familiar with Part II from my previous reading. Looking forward to the rest! 



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